Marketing Overview

Marketing is a set of software tools to facilitate communication with suspect lists, prospects & customers. Marketing communication includes eMail, Text messaging, labels and letters. The idea is that the more they know about your merchandise, store image and pricing the more inclined they are to visit the store & purchase. You may be attempting to communicate now in a variety of time consuming methods. With BBL's integrated approach, these old multi-step, time consuming tools are a thing of the past.

Marketing features of ProfitSystem is comprised of:

• ProfitSystem helps by providing a easy way to select prospects or customers based upon certain criteria (see marketing topic) and to generate labels, printed letters, email and SMS messages.
• List Marketing. Acquiring lists of unqualified suspect prospects from trade shows or list providers is a popular method to get in front of potential customers. Working with those lists is very straight forward in ProfitSystem..
• Additionally, ProfitSystem can capture requests coming in from web data forms. When prospect/customers complete the form the data is sent to ProfitSystem whereby it may be acted upon. These web contacts will be available for future marketing campaigns.
• Finally ProfitSystem will support great customer service via the MyInfo Self Service customer web interface. This tool makes it easy for customers to stay abreast of their account in your store.