Marketing Introduction

Main -> Marketing

EverywhereBridal/Prom/Retail provides this Marketing report as a tool to list and export customers. Once customers are exported they may then be imported into mass marketing tools as Mailchimp or Constant Contact.

Following up with prospective or existing customers is a gold mine of potential revenue. Contact prospective customers who visited but did not purchase or incentivizing existing customers to come back for add-on sales are a few things possible with Marketing.

The market grid is a interactive dashboard that provides information to the user, so action decisions may be made. Customer information is shown, such as name, phone number, last transaction date, email and by clicking the name takes the user to the Customer record where more details are available and where emails may be sent. clicking Export will export the grid data into a Excel CSV which will allow for it to be imported into almost any Marketing program. Examples are Mailchimp, Constant Contact and iContact.

Three filter types are offered. Two designed for customers list to gain add-on sales and the third for Prospective customers (those with $0 of sales) where favorite styles were added to their Favorites List.

Also review the Automation topic. This POWERFUL tool allows the Store to set Rules for automatically contacting prospects (those who have not purchased) and customers (those whom have purchased) with eMails and SMS based on the store's criteria.