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eCommerce Options

Retail Inventory eCommerce Form

This topic describes the eCommerce tab fields on Retail Inventory Style form

This form contains the eCommerce parameters & information for the specific style it was chosen from. The required fields must be completed before the style can be pushed to the eCommerce system.

On adds, deletes or edits of any of this or style info Uploads the style immediately and replaces the existing images at eCommerce with the images from the EverywhereBridal/Prom/Retail. Each export will delete the existing options in the eCommerce store assign to the style there and replace with the current style options.

eCommerce Force ... When clicked this option will force a eCommerce replacement of all data for this style including size charts, color charts, attributes etc, all data. It erases any existing style data of the currently displayed style, if any, on the eCommerce system and pushes the current data elements from EverywhereBridal/Prom/Retail back. Only need to use this option if the system is not properly updating eCommerce when a style's inventory data is being changed / added in EverywhereBridal/Prom/Retail. Updates to the style normally automatically perform a push to eCommerce, but if this is not happening then use the Force. Hint: Please allow a few minutes after an inventory data edit for the new data to appear on eCommerce. There is a minute or two lag between the edit and it appearing.

Fields

  • Sold via ... Options to choose from are:

  • In Store Only: Style is sold normally from the EverywhereBridal/Prom/Retail, and will not be uploaded to eCommerce site. So not data or sales online.

  • Web only : Style will be uploaded to eCommerce, and a warning will be shown on the Ticket form if the product is sold directly in the EverywhereBridal/Prom/Retail. Intended for selling a style only online in eCommerce store.
  • In store+web : Style is sold normally within EverywhereBridal/Prom/Retail,, and will also be uploaded to eCommerce site for online sales (this is most used option).
  • Catalog only : Style is sold normally from the EverywhereBridal/Prom/Retail,, and will be uploaded to eCommerce including images, with a flag set that does not allow it to be sold on eCommerce. However it all information will show, but price and size/color charts. No price, size or color chart appears in eCommerce store.
  • Catalog Charts: Style and images will be uploaded to eCommerce with a flag/tag set that does not allow it to be sold in eCommerce store. The size and color charts are uploaded for the style, and will show as options for the style in eCommerce. However no price appears.

Style to send ... Either 1. Use Vendor Style OR 2. Use Store Style. If Vendor Style, then the SKU and Name for the product is the vendor name followed by the vendor style. If set to Use Store Store, the SKU is the vendor name followed by vendor style, and the Name for the product is the vendor name followed by store style. Using vendor styles makes it easier for searches by vendor style to work.

Price ... If this price is zero, then the retail 1 price for the style is used. Otherwise, this price is used for eCommerce. If this is -1, then the price shows as "In store" on eCommerce.

Meta Keywords (SEO) ... Used for web page meta SEO keywords, which are indexed by search engines.

Meta Description (SEO) ... This is the search engine optimization (SEO) description of this style on e-commerce. This is stored on the meta-description tag for the web page, as well as the image description tag for all images on this style. When a engine such as Google finds the page and displays to a search visitor, google normally will display this meta description to the visitor. Meta descriptions display in search engine results as a short descriptive blurb. They are usually only a couple sentences long. Example:

It is best practice to add meta descriptions to every page of your store, including products, content pages, blog posts, category pages, and the home page. If you are targeting specific keywords, make sure to include them at the beginning of the description tag. A meta description tag should be well composed, compelling, and informative.

Think of it as an advertisement. A well-composed meta description tag will most likely increase your website's Click-Through Rate (CTR). The CTR is calculated as the number of times your link is clicked divided by the number of impressions. Impressions are the number of times your link is displayed on the search engine result pages each time a specific search is performed by a user.

Tip: Google search results may not use your meta descriptions. In some cases, Google search results may favor your product description over your meta description. It is still recommended that you fill out both product descriptions and meta descriptions. See Google's Help Documentation for more information.

Keywords are search terms that are relevant to the content on a page. They are an extremely important aspect not only for SEO, but your marketing. As mentioned in the sections above, keywords are important to include in descriptions and metadata.

There is a section to place meta keywords on pages. However, this method is slowly becoming obsolete as search algorithms become more sophisticated. It is better to include keywords into descriptions and categories.

There are a few pitfalls when it comes to including keywords. One of the easiest to fall into is called "keyword stuffing." This means overloading your page with as many keywords as possible.

Due to the advancement of search engines, the best general advice is to write for humans instead of towards a search engine. Writing for your customers will help prevent keyword stuffing.

For more resources for keyword research and generating keyword ideas, see our BigCommerce Guide to Keyword Research. This guide goes over the basics of how keywords work, research tools, and how to track keyword success.

Page title (SEO) ...This is the eCommerce HTML page title. It's also used for google searching (SEO), so a descriptive title can help with searches. Vendor names and vendor style is popular for page titles. Should not be left blank otherwise SEO will be lost.

Page titles display as the title link in search engine results, so it is important to craft a meaningful and branded page title. These can be added to content pages, products, blogs, and category pages.

Every page should have a unique title tag, preferably starting with a relevant keyword, and have less than 60 characters. An example of a good page title is "Allure 33454 Bridal | ABCBridal".

This kind of page title is preferable because it utilizes keywords that are found on the product's page, as well as the store's name. For further SEO help see Google SEO Starter Guide .

Product Title ... Normally, eCommerce generates the product title automatically. Some retailers override the automatic title with a manually created one.

Name ...The link to eCommerce identification code. This code is the unique ID for this style in the eCommerce store. It is read only and cannot be edited.

Weight ... This is the shipping weight of the item and is utilized by the eCommerce system to calculate shipping charges.

Search keyword ... Indexed by the eCommerce software to help visitors of the site to utilize the eCommerce's searching abilities. Most eCommerce sites such as BigCommerce have their own search box where visitors may enter search words or terms in an attempt to locate styles of interest.

By default the system will automatically insert vendor name, vendor style number, category and any attributes added to the style into this field. This may be overwritten by the User.

If this field is left blank,then the system will automatically add back style's Category, Vendor name and vendor Style. It is so important to have good search content within this field.

Allow stock sales only (No special order) checkbox ... Web sales can either be special order or stock sales (for stock sales the system tracks the quantity on hand for each size and color combination as it is listed in the inventory system) .

For special order sales, the size, color, and color 2 charts are used to create the options available to the customer on the e-commerce site.

For stock sales, no options are available other than the actual size and colors combinations available in the style's QOH. Additionally, the current QOH is uploaded for each size/color combination. Once the QOH reaches 0 for a size/color combination, it is no longer available for purchase in eCommerce store. Checking this option indicates that this is a stock sale only item.

Unchecked indicates the style is a special order style. QOH is updated when an style is sold from stock on a ticket in EverywhereBridal/Prom/Retail

Note: When a product is marked for STOCK sale or Non Stock Sale, it will always be exported to the eCommerce site no matter the quantity on hand levels, but may NOT be visible to store online visitors.. If it is marked for Stock Sale and no quantity exists, then it cannot be sold and no size or color is uploaded. Available quantity on hand is automatically adjusted in EverywhereBridal/Prom/Retail and on eCommerce site when it is sold in EverywhereBridal/Prom/Retail via a customer ticket.

Special Order-able (i.e. non Stock Sale only styles) on export include size and color charts, extra length fees (product option) and extra size fees (product modifiers) and ignore inventory quantity on hand. Extra length fees are added via the style's Extra Fee option and extra Size costs are added via the Size Chart size price.

eCom URL ... This is the full URL to the product after export to eCommerce. This is created automatically after the product is uploaded. Clicking it will display the eCommerce page created by the export.

Description ... This is the long-form description of this style on eCommerce. The value will default to the description entered on the Style detail form which may be edited by the User.

Plus the export will automatically append style data depending on the Allow Stock Sale setting.

1) When the item is marked as STOCK Sale it will include the Size & color(s) of each entry in the inventory's QOH for the style where QOH is greater than 0.

2) When style is NOT marked as stock only (meaning it may be special ordered) the system will automatically include the colors and sizes found within the style's assigned color/size charts, the vendor name, vendor style and Store Style code..

SEO Notes for description: Due to the advancement of search engines, the best general advice is to write descriptions for humans instead of towards a search engine. Writing for your customers will help prevent keyword stuffing.

For more resources for keyword research and generating keyword ideas, see our BigCommerce Guide to Keyword Research. This guide goes over the basics of how keywords work, research tools, and how to track keyword success.

Example Product eCommerce description for good SEO: